We use data aggregation and machine learning models to create profitable, environmentally sustainable fisheries as well as to inform climate policy.
We educate the public on shark science and how they can contribute to shark conservation.
Did you know that shark populations affect climate change? Sharks are an apex predator that help keep the entire marine ecosystem in balance. Whether you live on the coast or far inland, shark populations affect your life. We are committed to providing shark population data and forecasts to fisheries, scientists, municipalities, and other officials in order to inform climate change policy. Without sharks in the ocean the plant eaters (herbivores) flourish and therefore plant life can be nearly wiped out. Sharks also store carbon in their bodies and the larger the shark, the more carbon is sequestered. We’ve lost nearly 90% of all sharks and large predatory fish in the ocean. Because of these events, the ocean can then no longer absorb as much carbon from the atmosphere. This creates a series of events that accelerates climate change and makes life less comfortable for you and your family. Very hot summers, very cold winters, and extreme weather events become the norm.
We are starting with our backyard, the California coast to validate our models and will then roll it out nationally and globally. We’ve created partnerships with researchers, non-profits, and global data providers in order to create a robust picture of the past, present, and future.
Shark attacks are not very common, in spite of media sensationalism. You’re more likely to be killed by a vending machine, coconut, or a cow than you are by a shark.
Sharks have a bad rap and it’s time to replace fear with facts.
In the summer of 2013 the surfers around El Porto and the Manhattan Beach Pier noticed juvenile great white sharks swimming among them in the lineup. This is not surprising, considering that the Santa Monica Bay commonly has juvenile white sharks during certain seasons.. However, the local news caught wind of these sightings and started giving sensational reports of shark-infested waters in South Los Angeles County. Of course, that’s their job – to make stories people want to watch and fear sells.
Our founders knew that they had to do something. El Porto Shark was started as a side, pet project to replace fear with facts. With a social media presence, stickers, and t-shirts we set out to find information that people could rely on as to why it was not only good to see sharks, but why our oceans and global environment depend on them.
Two years later in the summer of 2015, we were inspired to do more. We have the education and experience to make a real difference for shark populations and ocean health. We found our first data set, put together a plan, and launched into our current mission. We’ve been featured in the press and have global partnerships in place for a very ambitious, but reachable goal of providing data and population forecasts to inform fisheries managers, commercial fisheries, tourism operators, policymakers, governments, scientists, and other interested parties. These forecasts are used for catch limits, environmental monitoring, policy change, and scientific research. Our API will be available soon as well.
What are people doing when they see sharks in the water?
It should be no surprise that surfers are most likely to see sharks in the water (SOURCE). They’re in the water more often and longer than the general public. Most realize this is a part of surfing since the ocean just so happens to be where sharks live. They know that there isn’t a reason to panic.
Considering that tens of thousands of people come in close contact with sharks each year while swimming, surfing, or boating, the number of shark attacks is negligible. In 2014, there were 72 confirmed “unprovoked” shark attacks—down from 75 in 2013—in the world, resulting in 3 deaths (compared to 10 deaths in 2013).
The actual number of attacks is hard to determine because of poor reporting in many areas. News about shark attacks is often suppressed so tourists will not be driven away in certain parts of the world.
The most common type of attack is the so-called “hit and run” assault. The shark bites and then quickly releases the person and disappears. These attacks usually involve injuries to the leg below the knee and are not usually fatal. Humans are usually considered too bony to be a good meal for a shark.
Hit-and-run attacks are probably most often cases of mistaken identity. They usually happen near the surface and in poor visibility. Breaking surf, heavy currents, and other factors may make it hard for the shark to see its victim clearly (SOURCE).
*data used is for selected California beaches from 2003-2015
What Are We Working On?
A shark forecast! Yes, you heard that right…a shark forecast for California beaches, to start. Ralph Collier has so graciously allowed us to use his data and we’ve collected other data points from social media, news outlets, fishing & whale watching boats and every other source we can find. We’re starting with the California coast because because we are native Californians that know the coastline and are seasoned surfers, swimmers, and scuba divers that have a genuine love for the ocean. We’ve identified global partners and data providers and will be adding the United States and then rolling out a global platform. Our API has data going back decades and our forecasts can predict future populations for science, municipalities, policymakers, and more. Contact us today for more information.
Where Are The Sharks?